fashion,  trends

The End of the End

left to right: Pre-Fall 2010 J.Mendel, Thakoon, Rag & Bone

2010 is here, 2009 has come & gone. Every blog has put up their version of the Best & Worst of 2009 in fashion blah blah blah & basically talked about the same thing:

The Rise of the Fashion Blogger into Stardom

Was reading Gawker’s article about how this has spiraled out of control & hopes it’s a trend that will die.
Yeah, I never found it terribly inspiring either. As someone who does work in the industry, it’s never fun to realise that people without any relevant background are suddenly stars. Call it sour grapes, but this industry is horribly competitive & ruthless that we don’t delight in seeing our peers get to the forefront, at least not before we do.
Case in point: The Rodarte sisters who themselves have no formal education in design have been the darlings of the fashion circuit & namely Vogue. Now their latest muse is Tavi Gevinson a 13 year old fashion blogger who was invited to sit in the front row of New York Fashion Week in Sept 2009.
Add on to that – the debut of Jane Aldridge’s (of Sea of Shoes blog fame) collab shoe line at Urban Outfitters & Rumi Neely’s (fashiontoast blogger) collab with streetwear brand RVCA etc etc.
Part of this so-called blogger stardom trend was one of the reasons I was so hesitant about starting just another random fashion blog. Let’s hope that this blog allows me to share just some pretty graphics, cool news & fun things to see & do…

Meanwhile, how about some stuff that we can look forward to in THIS YEAR of 2010?

Reasons to Be Cheerful, 2010
Spring 2010 Fashion Trends
ELLE’s Pre Fall 2010 page

photos via &

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