• boutiques,  dresses,  ecommerce,  emerging designers,  fashion

    URARAA launch

    Hey guys, Been so busy lately due to the launch of my online shop! I held a couple of preview sales at my house over a few weekends earlier this month and invited some friends and family over to shop the merchandise, snack on cupcakes and pies and just hang out. Here are some photos of the sales. And yes if you want to take a look at the site, here’s the URL: http://www.uraraa.com/. We ship internationally! I’ll put up a “Shop URARAA” button soon on my blog too:)        

  • accessories,  ecommerce,  fashion,  styling


    Been searching all over some kick-ass booties (black of course!) to buy, and I found sooo many! I realised that not everyone goes for this sort of thing because some of the designs can be so outrageous! But I managed to narrow it down to peep-toe lace-up ones & wedge booties that are not overly trendy. Although, I’ve seen a gazillion knock-offs of last season’s Alexander Wang Frejha booties & I’ve included one of them. So, to wedge or not to wedge? And more importantly, what to wear with them? Wedge Booties From left to right: Giuseppe Zanotti wedge booties, Bebe Dolly wedge booties, Joe’s Jeans wedge booties A staple…

  • boutiques,  ecommerce,  emerging designers,  fashion,  hipster

    How To Wear: Crop Tops, Bandeaus & Lace Bras

    As the thick of summer approaches and the weather gets hotter and hotter, it’s time to try these cool trends. 1) Crop Tops Pair them with high waist bottoms – skirts, shorts, peg leg pants. The skill is in finding a pair of bottoms that, when worn together, only lets you show the right amount of skin to flatter your figure. Or you can skip that altogether by layering with a longer tank top inside. 2) Bandeaus If you’re more daring, you can try wear bandeaus as a top with a flared skirt a la Urban Outfitters. Or for a slightly more conservative, combine them with a cardigan and skater…

  • accessories,  boutiques,  ecommerce,  fashion,  shopping

    Essential Summer Accessories

    Oh man. I want some of these.. Cross strap sandals from J Crew or Club Monaco Half Frame Tortoise shell Rayban Club Masters or The Row’s Cat Eye sunglasses in Black Boater Hats (please, only if you can carry them off without looking like you are part of a barbershop quartet) Complete the look with an easy to wear white summer dress in cotton and you’re ready to go! photo via ASOS

  • accessories,  ecommerce,  emerging designers,  fashion,  jewellery

    Designer Spotlight: Fallon, Holly Fulton & Pamela Love

    Each one of these designers has a very strong identity that you can’t escape from when you wear their jewellery. All the more reason you should wear them. 1)Fallon Created by Dara Lorenz, this label has a strong attitude with the use of thick chains, pearls, studs & barbed wire. 2)Holly Fulton This Scottish designer is known for her signature acrylic necklace plates, and has expanded into bags and Ready-To-Wear as seen from her recent Autumn/Winter collection shown at London Fashion Week. 3) Pamela Love Known for her signature talon designs, Pamela Love has been a fashion favourite even on the runways, creating custom pieces for Marchesa, Zac Posen &…

  • boutiques,  ecommerce,  fashion,  shopping


    Oh, how I love Facebook ads! I found the website Indiesin on there & of course I had to click through. It’s a local Singaporean online boutique that stocks so-called “indie” type apparel, very much in the style of Urban Outfitters which I love. And practically everything goes for around $20 odd Singapore Dollars! How reasonable is that! If you want your fashion fast, affordable & hipster, this is the store for you & me!