• boutiques,  design,  ecommerce,  emerging designers,  fashion,  lifestyle

    One of our favourite women’s clothing brands of the moment – Spell & the Gypsy Collective

    Amassing almost 1 million followers on Instagram, Spell & the Gypsy Collective has grown from a local Byron Bay brand to an international cult favourite on social media, known for its festival and resort bohemian-inspired clothing. The two sisters Isabella and Elizabeth Briedis started off selling jewellery at the local markets about a decade ago, and since then the brand has evolved into a complete lifestyle brand for the boho-inspired style, with spinoffs into bridal wear and children’s clothes, and is stocked at the top US e-commerce site likes Free People, Shopbop and Revolve. We take a deeper look into why we’re so obsessed with this brand lately:

  • ecommerce,  fashion,  shopping,  styling,  trends

    Your favourite one shoulder tops on sale: Where to shop now

    We’ve been eyeing these one shoulder tops adorned with ruffles and bows online for a while now. And what’s better than to find most of them on sale finally! The off shoulder look was initially a deconstructed way to style the undone look while wearing your shirts, but brands have designed these one shoulder stops to help us get that nonchalant look effortlessly. Get to choose the best of the style from some of our favourite sites after being inspired by these girls:

  • bags,  ecommerce,  fashion,  inspired,  shopping,  styling,  trends

    How to Wear Belt Bags and Fanny Packs| Fashion Trends 2018

    Yup you heard it right, fanny packs are back in fashion! Of course these aren’t your 90s style fanny packs, but they’ve been upgraded and luxed up. Cue the parade of It girls like Kendall Jenner, Rocky Barnes, Aimee Song wearing the latest Gucci belt bag around their waist recently. But how does this fashion trend work for the rest of us? For anyone who isn’t a size 0-2 model or blogger, how can you pull off this look while still looking stylish and not adding bulk? We give you the lowdown on how to wear it in a stylish way that fits your body.

  • boutiques,  ecommerce,  emerging designers,  fashion,  shopping

    Our Guide to Some of the Best Online Fashion Shopping Sites 2018

    What can we say? We love shopping! Best of all, if it’s online shopping because of the convenience, the variety and sometimes the price, all in the comfort in our PJs. When we were still working full-time, we actually set aside a personal monthly clothing allowance just for online shopping, and explored several of the following e-commerce sites. We’ve decided to compile a list of sites that include some of the best online fashion shopping sites that we’ve come across.

  • art,  boutiques,  ecommerce,  emerging designers,  events,  fashion


    Cool, not-so pretentious fashion.. That’s what these girls at ERIIN are doing for their online store. Selling independent labels such as RBRTH, Al & Alicia, Kahlo and other Asian & Australian brands at pretty affordable prices, the ERIIN girls are bringing a little bit of easy fashion items to your doorstep! Definitely inspired to organize an event & to do more collaborations with other creatives! Holler!

  • boutiques,  dresses,  ecommerce,  fashion


    We have great new dresses & jewellery in our online store! Bit by bit it’s slowly being filled up. I’ve got many more items on the way, but hey you know it takes time & money to build up merchandise! Here are some of the latest offerings at URARAA.com and would love any feedback!:)   Jamie Cutout Dress in Dusty Vintage   Jamie Cutout Dress in Neon Vintage   Taylor Wrap Dress in Cobalt Print   Taylor Wrap Dress in Brick Red Print   Blake Empire Dress in Teal   Blake Empire Dress in Nude   Madison Tiered Babydoll Dress   Alexis Crochet Dress in Coral   Alexis Crochet Dress in Light…

  • dresses,  ecommerce,  fashion


    What I’ve been up to — WORK! getting samples made. Hanging around with friends at cool cafes at Duxton. Going to art museums and such. Typical stuff. But here … how about some pictures?           inspired by LA Girl metallics nail polish for HOLIDAY             retail showroom mockup at IKEA

  • ecommerce,  fashion,  vintage


    I am so in love with everything from this ebay store. Love the bright colours for summer, usually it’s not my thing but these quirky vintage prints are so special, you’ll never find them in Zara. Really like that they are flowery & bright & full of quirky designs like fruits, safari prints, etc. So different from the somewhat hideous color blocking trend I’ve seen everywhere right now ( i don’t know why these have turned out so fugly? maybe they overdid the prada copies!!), but still so on point in terms of colors (love the rose coral & teal!, mixed with mauve, dusty pinks & faded blues) & just something so fun…

  • accessories,  ecommerce,  emerging designers,  fashion


    Easy peasy style mix. A drapey black skirt worn 3 different ways – with a tank top, with a T-shirt or with a denim shirt. 1 skirt 3 different outfits. Done. Sometimes I really hate taking too much time to think about what to wear! From left to right – Crystal Castles T-shirt & Spoon necklace from URARAA, Tank top from Old Navy & Futuristic Bauble Necklace from URARAA, Denim shirt from Topshop & Link Plate Necklace from URARAA. Sheila Asymmetrical Draped Skirt from URARAA. Shop here –http://www.uraraa.com/.